Posted in Hr Personnel Management

New PDF release: CEO Branding: Theory and Practice

By Marc Fetscherin

ISBN-10: 1138013714

ISBN-13: 9781138013711

ISBN-10: 1138013722

ISBN-13: 9781138013728

CEO Branding advances our figuring out of the significance and impression that CEOs have on businesses. in recent times, there was a turning out to be physique of interdisciplinary literature in this strong point of branding, and Fetscherin has invited a number one panel of foreign students and practitioners to give a contribution unique chapters of their zone of expertise.

The e-book introduces the concept that of the CEO as a model, and descriptions the "4Ps" of this branding combine – the CEO (person), character, status (reputation), and function. It discusses the CEO branding technique, and demonstrates the numerous ways that this ‘human model’ impacts the corporate in monetary phrases (such as functionality, revenue, and inventory returns), in addition to non-financial phrases (reputation, belief, and enterprise strategy). The booklet additionally comprises ‘lessons discovered’ and plenty of examples that illustrate how businesses can degree and deal with the CEO brand.

This accomplished, authoritative quantity will supply scholars, researchers, advertising and communique managers, and CEOs themselves a radical realizing of all elements of the CEO model. A needs to learn for any CEO who's enthusiastic about constructing, dealing with and measuring their very own model.

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CEO Branding: Theory and Practice by Marc Fetscherin

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