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Get The Curious Marketer: Expeditions in Branding and Consumer PDF

By Harish Bhat

ISBN-10: 0670089753

ISBN-13: 9780670089758

‘Out of interest comes every little thing’ – Steve Jobs
From Apple to Tata Tea, many top manufacturers have their roots in interest. the will to grasp extra frequently results in new principles and new views; for a marketer, interest shapes the way in which one seems to be at items and their branding in leading edge methods. In his new e-book, Harish Bhat brings his services on branding, communique and buyer insights to endure on a speedily constructing consumer-facing enviornment, exploring greater than fifty items, locations, humans, books and exposure campaigns that excite him as a marketer.
From model advertising and marketing utilizing extraterrestrial beings and alien craft to going immense with a scrumptious neighborhood product (banana chips or coconut water), from the attention-grabbing idea in the back of multicoloured socks to the metamorphosis of the Diwali customer, Bhat touches on interesting components that dealers are concentrating on today.
Immensely topical, this can be a gratifying learn that may be of serious curiosity to basic readers, in addition to scholars and execs who paintings within the interesting zone of marketing.

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The Curious Marketer: Expeditions in Branding and Consumer Behaviour by Harish Bhat

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